FireFly Metals appoints Jessie Liu-Ernsting as Chief Corporate…

FireFly Metals Ltd has appointed highly experienced Jessie Liu-Ernsting as chief corporate development officer, further strengthening its executive team as it advances its Green Bay Copper-Gold Project in Canada.

Read more: FireFly Metals launches major drill push at fully funded Green Bay copper-gold mine

Based in Toronto, Liu-Ernsting brings extensive experience in investor relations and is a qualified professional engineer. She will lead the company’s strategic and corporate development initiatives as well as investor engagement, commencing in the role from mid to late May 2025.

Her appointment follows FireFly’s recent dual listing on the Toronto Stock Exchange – a significant step in broadening its presence among North American investors.

“We continue to create substantial shareholder value with our strategy to grow and upgrade the resource while doing the mining studies associated with a production re-start,” FireFly managing director Steve Parsons said.

“Given the clear appetite among North American investors for copper and gold projects in their region, we believe there is a big opportunity to grow FireFly’s profile in this community.

“Jessie’s experience in North American capital markets will help ensure we establish a strong connection between FireFly and North American investors.”

FireFly’s new corporate development chief brings deep investor relations and mining finance experience

Jessie Liu-Ernsting was previously vice president, investor relations and communications at G Mining Ventures Corp. (TSX: GMIN), a TSX Venture 50™ and OTCQX Best 50 company. During her tenure, she formed part of the leadership team that drove a 600% increase in the company’s share price, growing its market capitalisation to C$4.7 billion.

Jessie Liu-Ernsting has been appointed as chief corporate development officer at Firefly.

In her role, Liu-Ernsting developed and led GMIN’s inaugural investor relations program, which significantly enhanced investor engagement and market visibility. She played a key role in securing the US$481 million Tocantinzinho project financing package in 2022, comprising gold streaming, equity, debt, and equipment financing—despite prevailing market challenges. In 2024, she also contributed to the successful completion of GMIN’s C$875 million merger with Reunion Gold, which was approved by shareholders.

Prior to GMIN, Liu-Ernsting served as the inaugural Vice President of Corporate Development and Investor Relations at a junior mining company, where she oversaw a 14-fold increase in share price and facilitated capital raisings totalling A$33 million during the COVID-19 pandemic. She previously assisted another publicly listed mining company in reaching a settlement over a contested proxy vote.

Earlier in her career, Liu-Ernsting was an investment manager at Resource Capital Funds, where she was responsible for sourcing, evaluating, structuring, and managing investments in the natural resources sector. Her professional background also includes engineering roles with leading Canadian firms, working on backfill, mining, milling, and capital innovation projects.

Liu-Ernsting currently serves as a director of the Prospectors & Developers Association of Canada (PDAC). She has stepped down from her board position at FireFly Metals to take on her new role, and the company is now conducting a search for a new independent non-executive director.