Post From Community: Molson Coors and Light the Hoan announce 2025 Shine a Lite grant recipients
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By Molson Coors Beverage Company
MILWAUKEE – July 1, 2025 – In celebration of Miller Lite’s 50th anniversary, five Milwaukee
nonprofits have been selected as 2025 Shine a Lite grant recipients by Molson Coors Beverage Company and Light the Hoan. Now in its fifth year, the Shine a Lite program honors local organizations that are making a lasting difference in the community. Each selected nonprofit willreceive a $10,000 grant from Miller Lite to support its mission, along with the opportunity to illuminate Milwaukee’s iconic Hoan Bridge in its own colors.
“Every night that the bridge lights up, it’s a reminder of the strength and generosity within our city,” said Alison Hanrahan, community affairs manager, Molson Coors. “As Miller Lite marks its 50th anniversary, Shine a Lite is not just lighting up the skyline; we’re helping elevate the voices and causes that are shaping Milwaukee’s future.”
The 2025 Shine a Lite grants are being awarded to nonprofit organizations that align with Molson Coors’ core values and long-standing commitment to community impact. This year’s recipients were selected for their work in civic leadership, economic empowerment and sustainability.
2025 Shine a Lite grant recipients
Friends of Lakeshore State Park
Connects the community to Milwaukee’s lakefront through environmental preservation and hands-on volunteer opportunities.
BizStarts
Guides local entrepreneurs in turning ideas into thriving businesses by offering individualized coaching and access to essential tools.
Riverworks Development Corporation
Strengthens Milwaukee’s Harambee and Riverwest neighborhoods by supporting small businesses and improving public spaces.
Keep Greater Milwaukee Beautiful
Inspires environmental responsibility through education, cleanups and programs that make sustainability accessible to all ages.
Community Advocates
Offers critical support services that help Milwaukee residents overcome barriers to safe housing, mental wellness and economic stability.
“These nonprofits each have a compelling story to tell about the lasting impact they’re making in Milwaukee,” said Erika Smith, executive director, Light the Hoan. “Shining a light on them gives our entire city a chance to recognize, celebrate and rally behind their missions.”
As part of the Shine a Lite program, recipients will also be invited to a celebratory kickoff event hosted by Miller Lite. The gathering offers a chance to network with fellow grant recipients, celebrate their work, share insights and build lasting connections.
For more information about the Shine a Lite program, visit https://lightthehoan.com/shine-a-lite-program/.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About Light the Hoan
Light the Hoan is a non-profit organization dedicated to illuminating and uniting Milwaukee. The lights on the Daniel Hoan Memorial Bridge, first lit in October 2020, celebrate the city’s resilience, creativity, and generosity.
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